welcome to Methodology

The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Bringing value to the table

March 30th, 2010Posted by akassover in Insurance Agent Websites, Sales, Trends

A recent post on Copyblogger titled  The Difference Between Salad and Garbage zeros in on the value an insurance agent can bring when helping  people make wise buying decisions. By becoming a specialist, you change the relationship you have with your prospects. All of a sudden you’re an expert who provides a valued service instead of just another salesperson.

Here are some additional points to  consider to help you position yourself as a knowledge broker instead of just another salesperson and, in turn, build a relationship with your prospect and customers, so that you become the go-to-person for answers regarding insurance issues.

  • Create a professional insurance website with valuable content.
  • Use email to reinforce the relationship
  • Consider starting a blog, which you update on a regular basis.

The goal is to demonstrate the value you can bring to the decision-making process.