Bringing value to the table
A recent post on Copyblogger titled The Difference Between Salad and Garbage zeros in on the value an insurance agent can bring when helping people make wise buying decisions. By becoming a specialist, you change the relationship you have with your prospects. All of a sudden you’re an expert who provides a valued service instead of just another salesperson.
Here are some additional points to consider to help you position yourself as a knowledge broker instead of just another salesperson and, in turn, build a relationship with your prospect and customers, so that you become the go-to-person for answers regarding insurance issues.
- Create a professional insurance website with valuable content.
- Use email to reinforce the relationship
- Consider starting a blog, which you update on a regular basis.
The goal is to demonstrate the value you can bring to the decision-making process.