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The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: analytics


Keep an Eye on Your Marketing with AgentMethods’ Analytics

November 23rd, 2015Posted by Aaron in websites, analytics

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

— John Wanamaker, Department Store Owner (1838 - 1922)

We know the feeling - marketing can be a bit of a mystery. When you launch a direct mail campaign or email blast, more often than not you are left wondering: did it get opened, did it connect, will it create leads? There are plenty of tools, such as Google Analytics, that try to you get details of what’s …

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Analyzing Analytics – Understand What Is Happening on Your Insurance Website

November 10th, 2014Posted by AgentMethods in Insurance Agent Websites, Analytics

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Here is the problem with not using analytics to analyze who is visiting your insurance website…

Your advertising budget is like a large ocean going vessel, laden with valuable cargo, with a first class Captain, a wonderful crew, and every modern convenience assuring fast delivery in a timely manner. But, the ship has no Navigational Charts.

Your powe…

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