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The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: google


Video 48: Insurance Websites – Anatomy of a Pay-Per-Click Campaign

April 6th, 2011Posted by akassover in Google, Insurance Agent Websites, PPC, Videos

Transcript:

Hi, it’s Aaron from AgentMethods.  I am back at the flip chart today.  I want to talk about pay-per-click advertising.  I think I’ve talked a lot about organic search, but the other half of the search engine equation, which is pay-per-click advertising.  And done correctly, done well, it can be a great source of leads to you, to your business, almost limitlessly.  Done poorly, it can be a fast way to lose all of your money.  I thought I’d spend a…

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47: Target Specific Insurance Demographics Through Different Search Engines

April 5th, 2011Posted by akassover in Google, Insurance Agent Websites, SEO, Tools, Traffic, Videos

In case you’re wondering where I got this amazing data, it all comes from Quantcast.com. Check it out!

Transcript:

It’s Aaron from AgentMethods here talking about insurance agent websites.  We talked so much about Google; always talking about Google.  And it’s true that Google is the biggest search engine out there.  It has about 72% of the American search market overall, b…

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Video 45: How Search Engines Are Evolving To Help Insurance Prospects Find What They

April 1st, 2011Posted by akassover in Google, Insurance Agent Websites, SEO, Trends, Videos

Thanks to Rand Fishkin for inspiring this topic. If you want to learn more, here’s his presentation on the evolution of search engines:

Transcript:

Hi, it’s Aaron Kassover from AgentMethods talking about insurance websites.  I am back at the white board today.  I’ve been neglecting my board lately, so I thought I’d come here and draw you some pictures.  You…

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Video 33: Improve Your Site’s SEO By Ignoring Search Engines

March 16th, 2011Posted by akassover in Google, Insurance Agent Websites, SEO, Traffic, Videos

Transcript:

*Hi, it’s Aaron Kassover from AgentMethods here talking about insurance websites and how you can grow your insurance business online.  This is Day 2 of the new microphone and the lamp and so maybe just let me know in the comments at the end of this video if it sounds better; if the videos are getting better.  I hope so.  That’s what I want to see if I can get you good content and also make these things a little mo…

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Video 26: Keeping an Eye on Your Competition Part I – Tracking Backlinks

March 7th, 2011Posted by akassover in Business, Competition, Google, Insurance Agent Websites, Videos

Transcript:

Hi, it’s Aaron Kassover from AgentMethods talking about insurance agent websites.  Now, I thought I would spend the next couple of days going over some tools and some techniques you can use to research your competition, to learn about their sites, or about how they’re driving traffic and about their SEO, what keywords they’re targeting, and really just how much traffic they’re ge…

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Video 25: Seeing Your Website The Way a Search Engine Does

March 4th, 2011Posted by akassover in Google, Insurance Agent Websites, SEO, Videos

*Transcript: *

Hi, it’s Aaron Kassover from AgentMethods.  Now, I’ve often mentioned that search engines don’t see websites the way we do and that effectively you can think of a search engine as being blind.  They don’t see color.  They don’t see pictures.  They don’t see sort of spatial relationships in webpage.  Instead, they have to look at the text, the content or how the content is organized in web page to make sense of it to decide how they’re…

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Video 23: Using Insurance Keywords in Your Domain

March 2nd, 2011Posted by akassover in Domain Names, Google, SEO, Videos

Transcript:

Hi, it’s Aaron Kassover from AgentMethods talking a little more about domain names.  Now, I mentioned a couple of days ago that one strategy you can use in your domain name is to find a keyword-rich domain name and point that to your website because you’ll get sort of an added edge for search engine results for those keywords.  I talked to a lot of agents who’ve heard this and asked…

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Video 5 – Understanding the Keyword Pyramid

February 4th, 2011Posted by akassover in Google, Insurance Agent Websites, SEO

Have a question about your insurance website? Let me know what you want to talk about in future videos in the comments.

Transcript:  

Hi, this is Aaron Kassover from AgentMethods.  The past couple of days, we’ve talked a lot about doing some keyword research using tools like the Google keyword estimator to see traffic and using the ‘allintitle’ search to see how much competition there is out there.  I thought to…

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