welcome to Methodology

The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: links


Video 72: Maximizing Your Hard-Earned Backlinks to Your Insurance Websites

May 10th, 2011Posted by akassover in Insurance Agent Websites, Links, Videos

Transcript:

Hi, it’s Aaron Kassover talking about insurance websites.  Now, if you have been doing all the things that I’ve been talking about, you’re developing some good content on your website, you’ve got some good feature content, it’s keyword rich, it’s interesting, it appeals to an audience and also appeals to people who want to share it.  And so if you have this good piece of content on your site, there’s …

read all

Video 28: Keeping an Eye on Your Competition Part III – Stealing Insurance Backlinks from Your Competition

March 9th, 2011Posted by akassover in Competition, Links, Videos

Transcript:

Hello, it’s Aaron Kassover from AgentMethods.  I want to talk a little more about checking out your competition.  I want to show you a trick today that will help you get some backlinks.  Now, a couple of days ago, I talked about how you can do a search on search engines like Google and Yahoo and then you can use the link qualifier in your search to see backlinks that are coming back to that site.  So I want t…

read all

Video 17: Insurance Website. So what exactly is a link, anyway?

February 22nd, 2011Posted by akassover in Insurance Agent Websites, Links, Technology, Videos

We’ve got a little lesson in HTML today, focusing on links. In case you want to take a closer look at the HTML, here’s a copy of the sample link page I was showing in the video:

Link Structure:

Anchor Text

Note that the url can be:

  • Relative to the current page, like “/newpage.html”
  • Absolute, with the complete url like “http://www.domain.com/n…

    read all

Video 11 – Optimizing for Different Types of Insurance Terms

February 14th, 2011Posted by akassover in Insurance Agent Websites, Links, SEO, Videos

Happy Valentine’s Day! What better way to celebrate than to get a little more search engine love. Here’s a tip for increasing the love your site gets from search engines.

 

I talk a bit about URLs in this video. In case you haven’t seen it already, you might find it handy to take a quick look at last week’s video “What the Heck is a URL and…

read all

Get listed on AgentNavigator’s Directory

January 20th, 2011Posted by akassover in Links

AgentNavigator.com launched recently to create a comprehensive online reference for insurance agents. It’s an ambitious goal and their work so far has been impressive.

Today, they announced that they are adding an insurance agent directory to their site. The goal is to create a referral directory where agents can send prospects looking for coverage in states that the agent isn’t licensed. They’ll be charging for it soon, bu…

read all

Go Local

September 21st, 2009Posted by akassover in Google, Links, Traffic

We’ve talked before about the benefits of getting your insurance agency’s website listed on Google Local. It turns out Google’s not the only search engine that’s going local. Yahoo, Bing, and Ask are in on it too, and it turns out some of them have some pretty great local search options. So if you’re looking for more ways to get people to your insurance website (and we know you…

read all

Why are inbound links so important to my insurance agent website?

August 4th, 2009Posted by akassover in Links, SEO, Traffic

A site, especially a new insurance agent website, needs quality, relevant links for two simple reasons.

  1. They help customers find you on the web via other websites and/or blogs.
  2. The more links you have, the higher search engines rate your web pages.

One of the most important factors determining how search engines rank your web pages is the number of relevant, quality websites and blogs that link to your site. Search engines like inbound links for three rea…

read all

Add Your Agency to Google Local

July 31st, 2009Posted by akassover in Google, Links, Traffic

Looking for a fast way to show up high in relevant Google searches? Want to bring some local traffic to your website? Make sure your agency is listed properly in Google Local.

Google shows regional results at the top of their results pages. Because the search results are limited to a specific location, most of the competition you normally come across trying to rank in search engine results are automatically wiped out.

Here’s an example of what shows up when I search for …

read all