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The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: ppc


Infographic: Whole vs Term Insurance and Pay Per Click

October 13th, 2015Posted by Aaron in infographics, PPC, life insurance

Want to generate leads cost-effectively?

We’ve already seen how much medicare lead costs can vary by state if you are using pay-per-click to generate traffic. In Part II of our infographic series, we’re looking at life insurance. It terms out that not only do life insurance pay-per-click costs vary by state, which product is most cost effective varies as well. In some states, you’ll find that term life insurance is best, while in others you may be better off generati…

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Infographic: Medicare Supplement And Pay-Per-Click

August 3rd, 2015Posted by Aaron in infographics, PPC, Medicare

As an insurance agent, you need every competitive edge you can get to generate affordable insurance leads. If you sell remotely, you can focus on any state in which you have a license. It turns out that when it comes to generating leads online via pay-per-click, not all states are equally. The cost to generate leads varies greatly by state. Plus, the bigger states aren’t always the most competitive.

To help you identify which states you should focus on (and which states you shou…

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Video 54: Maximizing Your Revenue in Insurance Pay Per Click Advertising

April 14th, 2011Posted by akassover in Insurance Agent Websites, PPC, Videos

Transcript:

*Hi, it’s Aaron from AgentMethods.  I am talking about optimizing your pay-per-click campaign for your insurance websites.  And we’ve gone through the ROI formula, we’ve talked about ways to decrease your cost-per-click, we’ve talked about way to improve your conversion.  And if you’ve done both of those things and you’re finding that you’re still not making your campaigns work…

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Video 52: Decreasing Cost-Per-Click for Insurance Terms

April 12th, 2011Posted by akassover in Insurance Agent Websites, PPC, Videos

Transcript:

*Hi, it’s Aaron from AgentMethods talking about insurance agent websites, and specifically I’ve been talking about pay-per-click advertising the past few days.  Yesterday, I talked about how to calculate the return on investment of your pay-per-click campaign, and I want to talk some more about the different components of the ROI formula to help you increase your return on investment. *

And so first what…

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Video 51: Calculating Your Return On Investment on Insurance Pay-Per-Click Campaigns

April 11th, 2011Posted by akassover in Insurance Agent Websites, PPC, Videos

Oops! When explaining return, what I meant to say is “return is equal to your average commission” (not the avg. premium). When calculating ROI, you care about how much you make, not how much the carrier collects. Sorry about the mix-up!

Transcript:

Hi, it’s Aaron from AgentMethods talking about insurance agent websites, and specifically, we’re talking about pay-per-click…

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Video 50: Why Segmentation Is Critical to Insurance Pay-Per-Click Advertising

April 8th, 2011Posted by akassover in Insurance Agent Websites, PPC, Videos

Transcript:

*Hi, it’s Aaron from AgentMethods.  I am back at the flipchart again, and I’m talking more pay-per-click advertising and pay-per-click campaigns, and ways you can use pay-per-click campaigns and generate leads for your insurance website, and ways you can do this profitable so that you’re making money off of them.  And remember a couple days ago, I talked about the pay-per-click funnel, which I have kind of sket…

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Video 49: How Click Through Rates Will Make or Break Insurance PPC Campaign

April 7th, 2011Posted by akassover in Insurance Agent Websites, PPC, Videos

Transcript

Hi, it’s Aaron from AgentMethods talking about insurance agent websites.  Check out the new sweatshirt.  I was thinking about my conversation about brand this week and realized that, “Hey, I could get a sweatshirt with my logo on it.”  So here we are from AgentMethods and I am talking more about pay-per-click advertising.  I talked yesterday about sort of the pay-per-click funnel and if you remember, I tal…

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Video 48: Insurance Websites – Anatomy of a Pay-Per-Click Campaign

April 6th, 2011Posted by akassover in Google, Insurance Agent Websites, PPC, Videos

Transcript:

Hi, it’s Aaron from AgentMethods.  I am back at the flip chart today.  I want to talk about pay-per-click advertising.  I think I’ve talked a lot about organic search, but the other half of the search engine equation, which is pay-per-click advertising.  And done correctly, done well, it can be a great source of leads to you, to your business, almost limitlessly.  Done poorly, it can be a fast way to lose all of your money.  I thought I’d spend a…

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