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The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: sales


Are you dropping the ball in the middle of your insurance sales funnel? Let’s talk about nurturing.

March 27th, 2017Posted by Aaron in sales

Most agents I talk to are very focused on 1) getting leads, and 2) closing sales. Makes sense – that’s where the money comes from. In reality, though, most sales don’t go from lead directly to sale. There’s almost always something in the middle of the sales funnel.

In between new lead and sale is nurturing. Nurturing keeps you top of mind, builds trust, and positions you to be the first choi…

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The Rule of Seven - How this old advertising adage helps you sell more insurance

February 28th, 2016Posted by Aaron in sales, social media, agentmethods

There’s an old adage in marketing that a prospect needs to hear your marketing message or get exposure to your brand seven times before they’re convinced to take action. In other words, repetition doesn’t just work, it’s a requirement.

This is why Geico spends more than $500 million annually, mostly to repeat their name and the phrase “15 minutes can save you 15%” (even if they often can’t save a dime). To get an idea of j…

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