welcome to Methodology

The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: trends


Video 46: How to Show Search Engines And Prospects You are A Legit Insurance Agent

April 4th, 2011Posted by akassover in Business, Insurance Agent Websites, Trends, Videos

Transcript:

Hi, it’s Aaron from AgentMethods.  I’m at the white board again today and I’m talking about how search engines are looking beyond your website to see if you are a trusty insurance agent, and that they are looking at some brand signals, and some sort of nontraditional signals to determine if you are legit or not.  I mentioned before that previously it’s been all about backlinks, and content, and title tags, and header tags.  Those are still importa…

read all

Video 45: How Search Engines Are Evolving To Help Insurance Prospects Find What They

April 1st, 2011Posted by akassover in Google, Insurance Agent Websites, SEO, Trends, Videos

Thanks to Rand Fishkin for inspiring this topic. If you want to learn more, here’s his presentation on the evolution of search engines:

Transcript:

Hi, it’s Aaron Kassover from AgentMethods talking about insurance websites.  I am back at the white board today.  I’ve been neglecting my board lately, so I thought I’d come here and draw you some pictures.  You…

read all

Video 38: Justin Bieber, Rebecca Black, and Insurance Websites – What YOU Can Learn From YouTube Pop Stars

March 23rd, 2011Posted by akassover in Content, Insurance Agent Websites, Trends, Videos

Transcript:

Okay, forget about yesterday’s pumpkin cam.  Let’s go way out, way out into left field, into the realm of YouTube pop stars, and see what we can learn from them about insurance websites and there is something.  So in case you’ve been lucky enough to miss it the past few weeks, we’ve seen this crazy rise of this teen singer, Rebecca Black and her song “Friday.”  If you haven’t seen it, okay let’s take a quick look.  Let me show you a few s…

read all

Using Humor & Individuality in Insurance Agency Commercials

January 24th, 2011Posted by akassover in Business, insurance, Trends

National P&C carriers have multi-million dollar advertising budgets. The results are some very high quality commercials. So how does a local agent with a limited budget compete? Easy: turn the small production budget into a strength by leveraging humor, using a  simple production approach and simply being yourself, rather than hiring professional actors and celebrities.

Here are a few classic examples:

read all

Rethinking Social Media for Insurance Agents – Put Down the Bullhorn and LISTEN!

January 15th, 2010Posted by akassover in Social Media, Trends, Twitter

It seems everywhere you turn, industry experts are telling insurance agents they should be using social media. “You should be blogging”. “ Are you tweeting?”. “Start a Facebook group for your agency.” This focus on broadcasting your message completely misses the point of social media.

Let’s face the facts: with very very few exceptions, daily updates from insurance agents simply aren’t something that interests the typical policyholder. Unless they’re buying …

read all