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The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Make sure your website is a reflection of you and your business

August 27th, 2010Posted by akassover in Insurance Agent Websites

At AgentMethods we work with independent agents, brokers and agencies to help them with their online presence through our insurance website builder.  And, although agents are working within our system, there is so much they can do to personalize their websites.  Most important (and this is applicable to all website owners) is to make the site your own by having it reflect you and your approach to doing business.

At AgentMethods we provide a library of content, but we also tell our agents to:

  • personalize the copy of your site
  • localize to the community your serve, and, finally
  • edit the copy so it sounds like you.

We stress how important it is to have a website, but it should be a site that is professional and reflects you and your business.  It should be a site that you’re proud to show off because that is an excellent way to drive traffic to your site.

Once you are pleased with your site send an email with a link to your site to your customers, prospects, friends and family.  Tell them to pass your site along to others, so they too can see it and learn about you and the products that your selling.

And, remember, keep tweaking that site… it will never be finished because there will always be one more things you need to change or add.  This is just the beginning …