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Using Humor & Individuality in Insurance Agency Commercials

January 24th, 2011Posted by akassover in Business, insurance, Trends

National P&C carriers have multi-million dollar advertising budgets. The results are some very high quality commercials. So how does a local agent with a limited budget compete? Easy: turn the small production budget into a strength by leveraging humor, using a  simple production approach and simply being yourself, rather than hiring professional actors and celebrities.

Here are a few classic examples: