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Video 41: How To Write Great Insurance Website Content in 10 Minutes

March 28th, 2011Posted by akassover in Content, Insurance Agent Websites, Videos

Here are my notes for this video:

How to write great insurance website content in 10 minutes

INTRO:

Content is the achilles heal of most insurance websites. Writing good content is difficult, time consuming, and probably something you need to work on. So to help you speed up the process, I thought I’d share a technique I use to write content. I use this approach to write articles for Life Insurance Selling magazine – a finished article generally takes me less than 30 minutes, and if you stick to this approach, you can do it in as little as 10 minutes.

After watching this video, give it a try! (CALL TO ACTION)

So let’s go through the steps to writing great insurance website content in 10 minutes.

STEP 1 – Start by writing your article’s headline

  • This focuses you on your topic and keeps you from “wandering” as you write
  • Your headline should be attention grabbing – make sure it stands out
  • Make sure you use the keywords you’re targeting here

STEP 2 – Write your main points

  • Just brainstorm them in a list
  • Write each one as a section heading
  • Five to eight points is plenty

STEP 3 – Come up with 2-4 bullet points for each point

  • Each bullet point provides additional detail to the main point
  • You can also make the bullet point a tip

STEP 4 – Write an intro and summary

  • Only needs to be a few sentences long
  • Reinforce why the article is important

STEP 5 – Add your Call to Action

  • Let your readers know what they should do next
  • Put it at the beginning and end

STEP 6 – Give it a quick once-over to refine it

  • Revise your headline and main points
  • You can leave the bullet points as-is to keep the article easy to read
  • If you want the article to be “long-format”, you can easily convert each bullet point into a sentence and then make then paragraphs

SUMMARY:

  • Believe it or not, this is the exact process I use in my videos.
  • I’m going to do something I’ve never done before, show you my notes
  • I’m going to post these exact notes in the blog below this video.

CALL TO ACTION:

Look at my notes on the process and give this a try!

Transcript:

*Hi, it’s Aaron from AgentMethods talking about insurance websites.  I’ve been talking a lot about why you should be adding more content to your site and why you should be adding more good content to your site, but the truth is that content really is the Achilles heel of most websites.  Running good content is difficult.  It’s time consuming.  It’s probably something you need to work on.  So to help you speed up the process, I wanted to share a technique that I use to write content.  This is something I use to write articles for Life Insurance Selling magazine.  I do an article about every two to three weeks and a finished article generally takes me less than 30 minutes from start to finish.  If you stick with this approach, I think you can do it even faster.  I bet you can do it in as quickly as 10 minutes, so let’s go through it.  And after watching this video, I want you to give it a try just to see if you can produce some content for your website, following this approach, in as little as 10 minutes. *

So the steps:

Step 1 is start by writing your article’s headline.  Just start with the headline, this will focus you on your topic keep you from wandering as you write, really kind of zeroes you in on what’s important.  Your headline should be attention grabbing, something that stands out, something that kind of catches people’s eye, because if the headline doesn’t grab them, then they’re not going to go any deeper.  Then make sure that you’re using the keyword or keyword phrase that you’re targeting in the headline.  Obviously, that’s going to put it in an important place on the page and it also just sort of grounds you so that throughout the rest of the article you’re going to use that keyword consistently.

Step 2 is to just write out your main points; just write them out in a list.  Just brainstorm them into a quick list.  Don’t think too much about it.  Write each one as a section heading, and then really if you come up with five to eight points, that’s plenty.  You don’t need more than that.

*Step 3, for each of these points, I want you to write two to four bullet points supporting the point.  This could be additional detail to the main point or you could also just make it a tip or sort of a suggestion how to follow this point. *

Step 4 is to go back and write an intro and a summary that introduces the article and then sort of summarizes it.  It only needs to be a few sentences long; you don’t need to write a lot here, but just sort of reinforce why the article is important.

Step 5 is to add your calls to action and you let your readers know what they should do next.  You need to tell them what they should do and so make that explicit, what’s the call to action after reading this article.  And put it in both the beginning and the ending of the article.

And Step 6 is to just look over what you’ve got and give it a quick once over to see if you can refine it.  Take a look at the headlines and main points, can you maybe smooth these out a little bit.  The bullet points, you can actually leave them just as is because the bullet points are easy to ready, easy to scan.  Actually bullet points are pretty good, but if you want to make it more of a long format article, you can just go through and convert each bullet point to a sentence and then wrap them up in a paragraph and you’ve got a long format article.

Now, believe it or not, this is the exact process that I use in creating these videos.  I’m going to do something I’ve never done before which is to show you my notes.  So let’s take a look at my screen and you’re going to see this exact video right here, “How to Write Great Content in 10 Minutes,” and you can see the intro that I followed and it’s not word for word, but it’s pretty close.  I usually do bullet points here, but I went ahead and wrote it out just so you can see what I’ve got.  Here’s my call to action to give it a try.  Then I go through the steps.

You can see Step 1 is to write the headline, so the first thing I did was I wrote this headline here “How to Write Great Insurance Content in 10 Minutes.”  Then I went through Step 2, which is to write out my main points.  So I went and wrote Step1, Step 2, Step 3, Step 4, Step 5 and Step 6; these are each of my main points.  For Step 3 is to come up with two to four bullet points, so I just went back to starting at Step 1 and wrote out these bullet points following through for all six steps.  Step 4 is the intro and summary, so I went in and just kind of put together this quick intro.  Again, I wrote it out long form and I usually do it kind of more notes, but you can see just how this is a quick paragraph introducing the article, and then I kept my summary as bullet points down here.  Step 5 is my call to action, and so I put it here, watching the video to give it a try, and then again to look at my notes and then give this process a try.  Step 6 is to give it all a once over, go through it, and see if I want to write it out.  Because this is a video, I’m not worried too much about refining it, but you get the point.

*So that’s the process that I follow.  You can see it right here; it works really well.  I try to keep creating these videos myself down to about 15 minutes just because I don’t want to take up too much of my time every day.  I want to do one every day and if it takes an hour or more, I’ll just stop doing it; so I really want to make them quick.  And it works.  So give it a try.  I’m going to go ahead and post these notes to the blog post so you can see just the formatting again in case you want to reference that.  Let me know how it works.  If you have any questions, write them in the comments.  I think it works out great.  It gets you the content really quickly.  You can use this to sort of fill out your site and also right some pretty valuable content in the process. *

That’s what I have got today.  I will, of course, have more on insurance website tomorrow.  Thank you for watching.