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Video 69: Don’t Forget to Tell Your Prospects What to Do Next

May 5th, 2011Posted by akassover in Insurance Agent Websites, Videos

Transcript:

*Hi, it’s Aaron from AgentMethods talking about insurance agent websites.  In the past, I’ve talked about just how important it is to have good calls to action on your website, and really just tell your site visitors what to do next and guide them along the process, and just sort of help them become customers by giving them good instructions on how to proceed.  And I wanted to show you something, just kind of give you an example of how important that is.  So let’s take a look at my browser, and I’m going to show you just some stats from this blog about some recent numbers that we’ve had. *

*So if you look at the past month, you’ll see that traffic remains pretty consistent, but there are these two sort of big spikes, one on April 7th and one on April 26th.  And you can see the traffic is just tremendously bigger than other days.  And the reason why those spikes happen is really simple.  Those were days that we went out email campaigns to our email list with explicit instructions to come and look at something on our blog.  And it seems kind of obvious, like if you go and email people and tell them to come look at something, they’re going to do that.  But that’s exactly what a call to action is; that’s exactly what giving somebody the next is.  It’s just going to them and saying, “Okay, now do this.”  And you can see this from these numbers that it really works, that we got about four times as much traffic on those days that we went and asked people to come to our site and look at our blog as other days. *

So I think it’s something to keep mind.  And you know, both in terms of email, that if you have something you want people to see, emailing everybody you know about it and asking them to come visit it is one, and in terms of just on your site itself having a clear next step that tells people what to do.  It really does make a difference in people’s behavior .  They want to be guided along a process, and they’re not going to come out and be proactive, and so you have go find them and help them, guide them along the way.  So you can see this is something we’ve done.  It’ quadruples our site traffic on days that we take this approach.  It will work the same for you.  So when you have something you want people to see, when you have new piece of content, when you have something you really want to feature, make sure you go out and tell people to come look at it and they will.  And the results, of course, will be more sales, more prospects, more customers, and more money for you.

So, that’s what I’ve got today.  I will have more about insurance agent websites tomorrow.  Thank you for watching.