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Video 77: Forgive My Rant! Insurance Websites Don’t Promote Themselves.

May 17th, 2011Posted by akassover in Business, Insurance Agent Websites, Videos

Transcript:

*Hello, it’s Aaron from AgentMethods talking about insurance websites.  Now, forgive me for going on a bit of a rant here today, but I was contacted by an AgentMethods customer last week.  And they were upset because they launched a website and really haven’t seen any business on it.  And so when I got to talking with them, I learned pretty quickly that they haven’t done any promotion of the website. *

*And this seems to be kind of a common misconception that you can go and turn on a website, just launch it, and then do nothing more, and the business will just find you magically somehow, people are going to come to your website, you’re going to get traffic, you’re going to get leads, it’s going to be great, you’re going to make tons of money, and you’re just going to kick back and cash the paychecks.  And I wish this was true, but it’s just not true. *

*You can’t just turn on a website and have people find you.  I use the analogy that I’ve said in a previous video that it’s sort of like if you got a new phone number and you didn’t tell anybody about it and it wasn’t listed in the phone book, how many calls would you get on that phone number?  And we know the answer is zero.  The same thing is true with your website.  If you don’t promote it, if you don’t optimize for search, if you don’t drive traffic to it, you’re not going to see any benefit.  I’m sorry, it’s going to take some work.  It will pay off; we know this works, but it takes some time. *

*Now, if you find that you are not getting traffic on your website, let’s go back and sort of just do a quick survey of some things you can do.  So the first thing is you can promote your site offline, put it on your business cards, put it on your letterhead, put it on your mailers, put it on every sort of thing that leaves your office, every ad, everything else that you do.  And this way, people that already know about your agency who have become familiar with your website, and will start to go there to learn more about the things that you offer, just naturally. *

*The second thing is to make sure that all of your current customers know about your website.  So send them an email, tell them about it, mention it, give them fridge magnets with your URL on it, whatever it takes so that they know about it, because this way, they’ll be able to refer their friends and family to your website and drive business to you that way. *

*And speaking of referral sources, you want to develop online referral sources just as you have with offline.  And this means developing relationships with people who would refer you that have websites and doing link exchanges so that they link to you, you link to them, doing guest writing on their blogs, and just doing whatever you can to get them to refer their website traffic to your site. *

*Now, you can also do some pay-per-click advertising; you can invest some money in pay-per-click, and I’ve got a bunch of videos at how to do that well, how to optimize your pay-per-click spend to get the most out of that, and that’s a great way to get some traffic quick, especially on a new site. *

*And then I’ve done a bunch of videos on search engine optimization, so go back and watch those videos, learn about it, it does take some time, but long-term, this is the best source of free leads to your site.  It’s not going to happen just magically by itself, but it will happen if you do the work. *

*And then, finally, use email marketing, and I’ve talked about how email marketing is a great tool for us to see really big traffic spikes on our website, and the same thing is true with you.  And so to that point, I’m going to spend the next few days talking more about email marketing.  And so I’ll go over some of the things you need to watch out for and know to be success with email marketing. *

But I think the point really is simple.  If you want to see success with your website, you have to do the work.  I’m sorry to be the bearer of bad news, but it’s true.

*That’s what I’ve got today.  Thank you very much for watching.  I will have more about insurance agent websites and email marketing tomorrow. *