welcome to Methodology

The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Video 60: How to Win Facebook Followers and Influence Prospects

April 22nd, 2011Posted by akassover in Insurance Agent Websites, Social Media, Videos

Here’s the link to the summary of Dale Carnegie’s book How to Win Friends and Influence People.

Transcript:

*Hi, it’s Aaron from AgentMethods here talking about insurance agent websites and this is day 60 of these videos.  This is the 60th video, and first off, thank you for watching.  If you’ve stuck with me from the beginning, you know how far we’ve come, how much we’ve covered.  It’s really been quite a journey so far, and I’m having a lot of fun.  I hope you’re learning something, as well. *

Now, to be honest, there have been a few times where I find myself running a little dry on topics, where I’m thinking I’ve just been talking this day after day after day, and I’m out of ideas.  I’m not out of information, but I just don’t know what to talk about next.  And then out of the blue, I’ll get a phone call from one of you, I will get an email, I’ll get a comment, or I’ll see something from somebody out there that will just remind me of a whole new universe of things to cover.  And so thank you for that and let’s keep the questions coming, let’s keep the comments coming, keep this interactive because that keeps me on topic and making sure I’m talking about things that are beneficial to you, and it also keeps me inspired so that I can make it to my 100-day goal, which is still 40 days to go.  So make some comments.

*Now, I’m talking about Facebook; I’ve spent two days so far talking about creating a Facebook page and my advice so far has been just to do it, just to go out there and get a page, let’s follow each other, let’s get the conversation started, participate.  And so that’s great that you’ve done that.  Now, you’re probably kind of asking the question, “Okay, now what; what do I do from here?  How do I get followers?  What do I talk about?  How do I make the most of this Facebook page I’ve created?”  And I think the social media and social networking is kind of like a cocktail party, an online cocktail party, where you can be the insurance agent that goes to the cocktail party and talks about insurance to everybody, talks about maybe life insurance, but we know what happens to that insurance agent.  You stop getting invited to those parties, and I’m sorry, that’s just true.  If you’re going to cocktail parties and you’re going out and you’re always the one pushing a life insurance policy to everybody, people don’t want to always hear about that.  Don’t be that guy; don’t be that person. *

*So I thought instead, let’s take a minute and let’s just go revisit a classic, learn from the master, learn from Dale Carnegie and his book, “How to Win Friends and Influence People.”  You know, this book is so fundamental, it’s so great.  There’s a reason why it’s lasted 80 years as kind of the “bible” of relationships.  And I’m not going to even try to improve on his advice; I’m just going to repeat it.  He has six ways to make people like you, and I think that all six of these ways apply just as much today to Facebook as they did in 1936 when he wrote the book to whatever social networking was in 1936. *

*So six ways to make people like you:  Number one, become genuinely interested in other people; number two, smile; number three, remember that a person’s name is to that person the sweetest and most important in any language; number four, be a good listener and encourage others to talk about themselves; number five, talk in terms of the other person’s interests; number six, make the other person feel important and do so sincerely. *

*And so it’s really simple, the six ways to make people like you are to focus on them, to be interested in them, to engage in them, to be interested in their interests, to share what they’re interested in, and that exact same thing applies to your Facebook page.  Engage with people, comment on their posts, comment on them, share things you know they like, talk about your community, talk about your customers, use their names, talk about success stories.  If a customer has a small business, promote their business.  If they’re involved in a community organization, promote the organization.  If there’s a charity they’re supporting, promote the charity.  Get involved in their interests and use your Facebook page as a sounding board to promote them.  And that will make them like you.  I think it’s pretty much been proven over the last 75 years from Dale Carnegie that this works. *

So take a look.  I’m going to post a link to just a summary of the book.  If you haven’t read it, you can go and read the summary of kind of what the book covers.  It’s worth revisiting and keeping in mind when you’re working on your Facebook page or doing social networking, so take a look at it.  That’s what I’ve got today.  Again, thank you so much for coming along with me on this journey.  I really appreciate it.  I appreciate your participation, your comments, your watching; it really is fantastic.  I will have more on insurance agent websites tomorrow.