August 15th, 2016Posted by Dvora in Insurance Websites
1. Keep Your Posts Short and Sweet
Reading online is a very different experience from reading a book, newspaper or magazine. Most people actually just scan information online. This is especially true for social media posts. So, the shorter posts the better they are for the way people engage with social media.
Here are some guidelines for keeping it short and simple.
July 20th, 2016Posted by Dvora in Insurance Websites
Now that you have an insurance website, how often do you tweak or review it? How often do you look at it and think what can I do to make it better. I know you’re busy but think about carving out a half or so every few weeks to tweak your website.
To get you started here are four ideas for tweaking your insurance website.
Review your home page copy to see what changes you should make to pers…
June 28th, 2016Posted by Dvora in Insurance Sales
With the increasing number of online insurance quoting tools and insurance sales portals, you may be wondering why it makes a difference if you consider your insurance prospects clients or customers.
Well, it does make a difference…a big difference! When we think of customers, we think of one-time transactional sales. When we think of clients, we think of long-term relationships that take time to cultivate, but once estab…
June 23rd, 2016Posted by Aaron in Insurance Sales
For all practical purposes, travel agents died years ago. With the launch of online travel booking there’s no longer much of a reason to call up the local agent to buy a plane ticket or book a hotel room. So they’ve all gone out of business, right? Wrong.
While there are only about a third the number of travel agents today as there were at the peak (mid-90’s), they still account for $95 billion in revenue. And those that r…
May 25th, 2016Posted by Aaron in insurance website, insurance leads
Want more leads from your website? Of course. One of the easiest and most effective ways to get your website visitors to give you their contact information is to give them something valuable in return. We’ve just made an update to the AgentMethods form builder to make this really easy.
Watch this short video to learn how it will help you get …
May 23rd, 2016Posted by Aaron in SEO
You’ve got a great new insurance website! Congratulations - it looks fantastic. Now, you just need to get people to it. It’s harder than it sounds. Fortunately, search engines are here to help. While optimizing your site for search engines is an ongoing process, you can still get your sites added to their index right away.
Google does a good job of discovering new sites… eventually. We’ve found ther…
April 26th, 2016Posted by Aaron in insurance marketing
The easiest way to get noticed is by making a big visual impact. This works great for a tanglible products and services, but because insurance is intangible, you have to work a little harder. And to make matters even worse, insurance tends to be technically complicated and deal with a topic that people don’t want to talk about.
You need to find a way to add that missing visual impact to your ins…
April 14th, 2016Posted by Aaron in social networks, leads
The big social networks are an absolute gold mine of prospects for the modern insurance agent. No matter what market you focus on, they are active on Facebook, LinkedIn, and Twitter. And, they are waiting for a reason to come to your site, give you their information, and talk to you about insurance. You just have to know how to get them to act. Before I show you the solution, let’s take a closer look at the problem.
March 17th, 2016Posted by Aaron in insurance websites, leads
Let’s pretend you lost your headphones and want to replace them. You walk into a store with cash in hand. But rather than help you make your purchase and then get you on your way, the sales people make you wait…for an hour, or a day, or even longer. No matter how cheerfully they tell you “Thank you for visiting our store, we will do our best to respond to you within 24-48 hours!”, it’s not going to cut it. That store would lose…
March 9th, 2016Posted by Dvora in insurance websites
A picture says 1000 words. This is especially true on your website, your business Facebook page, your LinkedIn profile and anywhere else online clients and prospects will see your picture. So, if your photo looks less than professional, think again about using it.
Yes, clients, prospects and for that matter, most of us tend to pick “pretty” people based on left-right symmetry of facial features and other superficial traits. Whil…