In the News – Understanding the Online Marketing Funnel

January 5, 2011 . 1 minute read | Posted by akassover insurance-agent-websitespresstraffic

Happy New Year!

I hope the holidays were enjoyable for you. After time off with friends and family, we’re back at work at AgentMethods. We’ve got lots in store for 2011!

As you begin the New Year, I want to direct you to a resource I hope you find helpful in using the Internet to grow your insurance business. At the end of last year, I wrote a five part series for Life Insurance Selling magazine called “Understanding the Online Marketing Funnel”. In the series, I broke down the various components of online marketing and gave details on how you can both improve and measure each one of these to your benefit.

Understanding the Online Marketing Funnel

Part 1 – Attract Prospects

Part 2 – Engage Your Visitors

Part 3 – Convert Prospects into Customers

Part 4 – Retain and Grow Your Customers

Part 5 – Refer New Prospects

Take a few minutes to read through the series. I think you’ll find it helpful. And, if it sparks any ideas or questions, please feel free to drop me a line.

All the best in the New Year,