Video 22: Dot What? Choosing a Domain for your Insurance Site

March 1, 2011 . 4 minute read | Posted by akassover Domain NamesVideos

Here’s Wikipedia’s list of top-level domains.

Transcript: Hi, it’s Aaron Kassover from AgentMethods.  I want to talk a bit more about domain names and specifically top-level domain names.  Now, if you remember back to my post about “What is a URL?,” you’ll remember that in the domain name, the letters after the dot, like dot-com are what’s called the top-level domain name.  If you look for domain names you probably discovered that dot-com domain names are getting harder and harder to find, especially if they include a combination of insurance-related words.  All the lead generation sites, all the agencies out there with websites have really just snapped those up.  So I want to give you some ideas about different ways to use these top-level domain names and some strategies for finding good domain names for your website.

*As I mentioned before, you’ll probably go out and look for the dot-com name first; dot-com used to be synonymous with a website like you always thought of, and and; having that dot-com name as being really important.  Now, of course,,,, all those names that we think of right away with insurance are taken.  There’s probably a good chance that if your agency has a somewhat familiar name its dot-com is taken, as well. *

Now, the next stop in domain names are things like dot-net and dot-org, which are both available to businesses registered, too.  So you might look for a dot-net or a dot-org domain.  Those are still more available than dot-coms, but often harder to find.  What I found is that the general public, when they think of websites and they hear dot-net, they still think dot-com.  So if you’re Lighthouse Insurance and you get, as an example, and you go around saying, “Oh yeah, look for,” people are going to type in

My recommendation is, in general, if a domain name or the dot-com is taken, find the dot-net and registering it instead is an okay alternative, but there’s a good chance you’ll be sending a lot of traffic back to the dot-com.  Instead, there are some other domain names that are available, other top-level domain names, and the first ones that come to mind are dot-biz, dot-info, and then the country-specific domain name, dot-us.  These are less common, less familiar than the dot-net or dot-org domain names are.  There’s a lot more choices available still.

Here’s something that’s kind of an extra bonus of having a dot-biz, dot-info, dot-us domain name, which is that people remember the difference.  If you say “Oh, we’re,” and if you tell them that, they’ll remember dot-info because it sticks out, so there’s less of a chance for them to type in

I recommend if you can’t get the dot-com domain name you want or you can’t find one you like, to go ahead and just maybe even skip the dot-net and the dot-orgs and instead just come down and look for the dot-biz, dot-info, and dot-us domain names.  There’s a lot more choices available there and you won’t run that risk of sending traffic back to the dot-com domain as likely and you’ll see the traffic that you deserve coming to you.

There are a few other company domain names or country domain names – there are actually quite a few others, but there a few of those that are available to the general public; people who aren’t residents of that country.  You see things like dot-tv or dot-la; those are available as well.  So you have a lot of choices besides dot-com.  A link to a list of all the domain names, top-level domain names, and so you can see what your options are, but I just recommend being a little bit creative skipping dot-net and dot-org.  If you can’t get the dot-com, see what else you can find.  I think you’ll find it works really well.  People are becoming more and more aware of it and it gives you a lot more choices.

That’s what I’ve got for today.  I’ll have more about domain names tomorrow.  Thank you.