Video 78: Email Marketing Begins and Ends with Your List

May 18, 2011 . 3 minute read | Posted by akassover EmailInsurance Agent WebsitesVideos


*Hello, it’s Aaron from AgentMethods talking about insurance websites.  And I’m going to spend the next few days talking about email marketing. *

*Email marketing is a great tool.  It’s a great way to ask people what to do next.  I always talk about having a good call-to-action and guiding your prospects along the path, and email marketing is a great way of kind of reaching out to them, getting to them in their inbox, and bringing them to your website to do something or take a next step.  It’s really an effective tool.  We use it a lot.  And we use it to promote our websites, to promote our webinars, we promote our eBook, we promote our videos, like this one, and we always see a huge up spike whenever we do an email marketing campaign.  It works. *

*Now, I’ll spend the next few days going over different components of an email.  I’ll talk about how emails are structured and how you can emails to be as effective as possible.  I’ll give you some tips on maximizing campaigns.  But before I do that, there’s something even more fundamental than the email itself, which is your list, your marketing list. *

Now, the success of your email campaigns begins and ends with your list.  If you have a good list, you’ll see good success.  If you have a bad list, you’ll see bad results.  And really what I’ve seen is that if you bought a list, if you’ve gone and purchased a list or if you’re buying names, renting names from somewhere else, that you really shouldn’t expect much from lists that you’re buying.  And the reason why is because you don’t know if these people are in the market, you don’t know if they’re interested in what you’re selling, you don’t know if they know who you are, and so those factors combined really make it hard to be successful with email marketing.

*Now, the best lists are ones that you can [inaudible 01:46] off, and these are people who have requested that you contact them, they know your brand, they know your name, they know what you sell, and they’re interested.  And so you’re going to have really good results with them. *

Now, building a list takes time, it’s a slow process, there’s really not a way to do it overnight.  It starts with one email and adds up over time.  So to begin the email marketing process, the first thing that you have to do is begin collecting email address from your prospects, from your customers, from everybody you talk to, and save them all in one place.  And over time, this will grow.  It will become a fairly significant list, but you have to start with one.  And so start with that first name right now, go and start collecting email addresses, make sure you’re creating them in a centralized place so that when you start doing email marketing, whether it’s tomorrow or a month from now or a year from now, you’re starting with a good list, a list of people who know you, who are in your market, and you know you can be successful with your campaign.  So start with building list, and we’ll go from there.

That’s what I’ve got today.  I will have more about insurance websites and email marketing tomorrow.  Thanks for watching.