August 25th, 2017Posted by Aaron in random, insurance
If you know anything about insurance sales or sales work of any kind, then you know that being successful in sales requires qualities that will make you successful in other areas.
It means making phone calls or knocking on doors until you get a lead. (And a great insurance website, of course!)
It means learning how to read people well enough to know when or if you can make a c…
June 27th, 2017Posted by Dvora in social media, insurance, seo, Twitter, Facebook
We know that Google uses Search Engine Optimization (SEO) to effectively rank pages. SEO is the process of getting traffic from the free or organic search results on search engines such as Google, Yahoo, and Bing to your insurance website.
Google treats Facebook and Tw…
May 30th, 2017Posted by Aaron in random, insurance
Hollywood can turn anyone into a hero or a villain - regardless of their occupation. Filmmakers have proven this many times by making insurance professionals the starring characters in comedies, mysteries and dramas. Casual visitors to various insurance websites probably don’t imagine working in insurance can be as dangerous, exciting, glamorous or fun as the…
January 24th, 2011Posted by akassover in Business, insurance, Trends
National P&C carriers have multi-million dollar advertising budgets. The results are some very high quality commercials. So how does a local agent with a limited budget compete? Easy: turn the small production budget into a strength by leveraging humor, using a simple production approach and simply being yourself, rather than hiring professional actors and celebrities.
Here are a few classic examples:
November 12th, 2010Posted by akassover in insurance, Sales
We’ve all heard the expression that a picture is worth a 1000 words. That is especially true when explaining insurance, comparing different plans or updates to existing plans.
Recently, one of our agents took that expression to heart and added a chart showing the upcoming changes to Medicare on his homepage. Now, when he talks to his customers or prospects on the phone, he simply asks them to go to the homepage of his website and walks them through the changes they need to con…