January 24th, 2011Posted by akassover in Business, insurance, Trends
National P&C carriers have multi-million dollar advertising budgets. The results are some very high quality commercials. So how does a local agent with a limited budget compete? Easy: turn the small production budget into a strength by leveraging humor, using a simple production approach and simply being yourself, rather than hiring professional actors and celebrities.
Here are a few classic examples:
November 12th, 2010Posted by akassover in insurance, Sales
We’ve all heard the expression that a picture is worth a 1000 words. That is especially true when explaining insurance, comparing different plans or updates to existing plans.
Recently, one of our agents took that expression to heart and added a chart showing the upcoming changes to Medicare on his homepage. Now, when he talks to his customers or prospects on the phone, he simply asks them to go to the homepage of his website and walks them through the changes they need to con…