May 30th, 2017Posted by Aaron in random, insurance
Hollywood can turn anyone into a hero or a villain - regardless of their occupation. Filmmakers have proven this many times by making insurance professionals the starring characters in comedies, mysteries and dramas. Casual visitors to various insurance websites probably don’t imagine working in insurance can be as dangerous, exciting, glamorous or fun as the…
March 27th, 2017Posted by Aaron in sales
Most agents I talk to are very focused on 1) getting leads, and 2) closing sales. Makes sense – that’s where the money comes from. In reality, though, most sales don’t go from lead directly to sale. There’s almost always something in the middle of the sales funnel.
In between new lead and sale is nurturing. Nurturing keeps you top of mind, builds trust, and positions you to be the first choi…
February 27th, 2017Posted by Aaron in sales
You’ve got the right products. You’re talking to the right prospects. And, you’ve got your pitch down. Sounds like a recipe for success, doesn’t it?
Probably. But there’s one thing that will absolutely derail you if you don’t address it.
The polling firm Gallup conducted a survey last December where they asked people this question:
February 26th, 2017Posted by Aaron in leads
Our friends at Agent Review have recently launched a personalized guide builder to help you create content you can use to establish trust and generate leads.
Here’s what they say about it:
The Agent Review Personalized Guide Generator supports lead generation and brands you as an expert in multiple lines of insurance. This feature is available to all paid subscribers of Agent Review and allows consumers to select and download guides that automatically con…
January 30th, 2017Posted by Aaron in leads, landing pages, conversion rate
Are you getting traffic to your insurance website but aren’t seeing the leads you’d hoped for? There are a number of reasons why this might be happening. Just to name a few - it could be customers looking for your phone number, prospects “checking up on you” before or after a meeting, existing customers reading your blog… But it also might be a problem with your site’s con…
December 19th, 2016Posted by Dvora in SEO
Search Engine Optimization, or “SEO”, methods are constantly changing. Not only is this because of new search engine developments but also changes in how users are interacting online. We know it’s not easy to stay on top of the latest SEO changes, but there are some mistakes that you can avoid. By addressing these mistakes, you will help improve your site’s ranking.
1. Choosing the Wrong Keyword…
October 25th, 2016Posted by Dvora in Customers
As business owners, we all want to grow our companies. We want to close new business with more sales. And it turns out, there’s a clearly identified group of prospects that are as much as 12 times more likely to buy from you. Who are these hot prospects? Simple: people who have bought from you in the past.
And it gets even better - a sale from an existing customers costs 1/5th the amount of a new customer,…
September 13th, 2016Posted by Dvora in Insurance Websites, Leads
Getting leads for your insurance business is critical. Building a solid email list organically is one of the best things you can do reinforce your relationship with your clients and prospects. And, one of the best ways to build your email list is through your insurance website.
Why is this email list so important? Because once you have this email list you can send regular …
August 15th, 2016Posted by Dvora in Insurance Websites
1. Keep Your Posts Short and Sweet
Reading online is a very different experience from reading a book, newspaper or magazine. Most people actually just scan information online. This is especially true for social media posts. So, the shorter posts the better they are for the way people engage with social media.
Here are some guidelines for keeping it short and simple.
July 20th, 2016Posted by Dvora in Insurance Websites
Now that you have an insurance website, how often do you tweak or review it? How often do you look at it and think what can I do to make it better. I know you’re busy but think about carving out a half or so every few weeks to tweak your website.
To get you started here are four ideas for tweaking your insurance website.
Review your home page copy to see what changes you should make to pers…