August 25th, 2017Posted by Aaron in random, insurance
If you know anything about insurance sales or sales work of any kind, then you know that being successful in sales requires qualities that will make you successful in other areas.
It means making phone calls or knocking on doors until you get a lead. (And a great insurance website, of course!)
It means learning how to read people well enough to know when or if you can make a c…
July 10th, 2017Posted by Aaron in agentmethods, leads, quote forms
From lead capture, to quote requests, to customer support, quote forms are becoming a more and more important part of modern insurance websites. We want to make it as easy as possible for you to have a dynamic, customized website that supports your business. So we’re really excited to share the completely redesigned Quote Form Builder included in the AgentMethods insurance website builder. Creating custo…
June 27th, 2017Posted by Dvora in social media, insurance, seo, Twitter, Facebook
We know that Google uses Search Engine Optimization (SEO) to effectively rank pages. SEO is the process of getting traffic from the free or organic search results on search engines such as Google, Yahoo, and Bing to your insurance website.
Google treats Facebook and Tw…
May 30th, 2017Posted by Aaron in random, insurance
Hollywood can turn anyone into a hero or a villain - regardless of their occupation. Filmmakers have proven this many times by making insurance professionals the starring characters in comedies, mysteries and dramas. Casual visitors to various insurance websites probably don’t imagine working in insurance can be as dangerous, exciting, glamorous or fun as the…
March 27th, 2017Posted by Aaron in sales
Most agents I talk to are very focused on 1) getting leads, and 2) closing sales. Makes sense – that’s where the money comes from. In reality, though, most sales don’t go from lead directly to sale. There’s almost always something in the middle of the sales funnel.
In between new lead and sale is nurturing. Nurturing keeps you top of mind, builds trust, and positions you to be the first choi…
February 27th, 2017Posted by Aaron in sales
You’ve got the right products. You’re talking to the right prospects. And, you’ve got your pitch down. Sounds like a recipe for success, doesn’t it?
Probably. But there’s one thing that will absolutely derail you if you don’t address it.
The polling firm Gallup conducted a survey last December where they asked people this question:
February 26th, 2017Posted by Aaron in leads
Our friends at Agent Review have recently launched a personalized guide builder to help you create content you can use to establish trust and generate leads.
Here’s what they say about it:
The Agent Review Personalized Guide Generator supports lead generation and brands you as an expert in multiple lines of insurance. This feature is available to all paid subscribers of Agent Review and allows consumers to select and download guides that automatically con…
January 30th, 2017Posted by Aaron in leads, landing pages, conversion rate
Are you getting traffic to your insurance website but aren’t seeing the leads you’d hoped for? There are a number of reasons why this might be happening. Just to name a few - it could be customers looking for your phone number, prospects “checking up on you” before or after a meeting, existing customers reading your blog… But it also might be a problem with your site’s con…
December 19th, 2016Posted by Dvora in SEO
Search Engine Optimization, or “SEO”, methods are constantly changing. Not only is this because of new search engine developments but also changes in how users are interacting online. We know it’s not easy to stay on top of the latest SEO changes, but there are some mistakes that you can avoid. By addressing these mistakes, you will help improve your site’s ranking.
1. Choosing the Wrong Keyword…
October 25th, 2016Posted by Dvora in Customers
As business owners, we all want to grow our companies. We want to close new business with more sales. And it turns out, there’s a clearly identified group of prospects that are as much as 12 times more likely to buy from you. Who are these hot prospects? Simple: people who have bought from you in the past.
And it gets even better - a sale from an existing customers costs 1/5th the amount of a new customer,…