welcome to Methodology

The blog of AgentMethods.com, covering insurance agent websites, web design, and insurance marketing

Category: insurance-websites


Five Suggestions to Get More Leads From Your Insurance Website

September 13th, 2016Posted by Dvora in Insurance Websites, Leads

Getting leads for your insurance business is critical. Building a solid email list organically is one of the best things you can do reinforce your relationship with your clients and prospects. And, one of the best ways to build your email list is through your insurance website.

Why is this email list so important? Because once you have this email list you can send regular …

read all

Social Media Best Practices to Keep in Mind When Getting Ready to Post

August 15th, 2016Posted by Dvora in Insurance Websites

1. Keep Your Posts Short and Sweet

Reading online is a very different experience from reading a book, newspaper or magazine. Most people actually just scan information online. This is especially true for social media posts. So, the shorter posts the better they are for the way people engage with social media.

Here are some guidelines for keeping it short and simple.

Four Quick Ways to Improve Your Insurance Website

July 20th, 2016Posted by Dvora in Insurance Websites

Now that you have an insurance website, how often do you tweak or review it? How often do you look at it and think what can I do to make it better. I know you’re busy but think about carving out a half or so every few weeks to tweak your website.

To get you started here are four ideas for tweaking your insurance website.

  1. Review your home page copy to see what changes you should make to pers…

    read all

When it comes to leads generated from insurance websites, speed matters. A LOT.

March 17th, 2016Posted by Aaron in insurance websites, leads

Let’s pretend you lost your headphones and want to replace them. You walk into a store with cash in hand. But rather than help you make your purchase and then get you on your way, the sales people make you wait…for an hour, or a day, or even longer. No matter how cheerfully they tell you “Thank you for visiting our store, we will do our best to respond to you within 24-48 hours!”, it’s not going to cut it. That store would lose…

read all

Why is a good headshot so important?

March 9th, 2016Posted by Dvora in insurance websites

A picture says 1000 words. This is especially true on your website, your business Facebook page, your LinkedIn profile and anywhere else online clients and prospects will see your picture. So, if your photo looks less than professional, think again about using it.

Yes, clients, prospects and for that matter, most of us tend to pick “pretty” people based on left-right symmetry of facial features and other superficial traits. Whil…

read all

6 Things The Best Insurance Websites Do Really Well (And How You Can Copy Them)

June 29th, 2015Posted by Aaron in Insurance Websites

Okay, let’s get one thing out of the way: enough with the free quotes. What I mean by that is that while it’s okay to use “Get Free Quotes” as a call-to-action to get a prospect to fill out a form, it’s not what makes you or your website unique. All quotes are free and that’s not what makes you special.

free quotes

If you look at the best insurance websites - the ones that are most succes…

read all

Five Things To Know To Get New Insurance Websites Ranking in Search Engines 

June 23rd, 2015Posted by Dvora in Search Engine Optimization, Insurance Websites

insurance website keyword research

For many agents with new insurance websites, just knowing what search engine optimization (SEO) means can be confusing. So, here is a simple definition and five things you should know to get your new insurance website ranking in search engines.

SEO is the process of improving your site’s placement on search engine results pages for relevant ph…

read all