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Traffic School: Directing traffic to your site

We often talk about organic strategies for driving traffic to your agent site as opposed to pay-per-click (PPC) strategies such as Google Adwords. But, a PPC campaign is something to consider and...

Semantic Content – Does “ins” substitute for “insurance” in SEO?

Search engines are smart. In organic search, Google, Bing, and others are able to identify semantic relationships between keywords. In other words, search engines know that “football” and “NFL” are...

Go Local

We’ve talked before about the benefits of getting your insurance agency’s website listed on Google Local. It turns out Google’s not the only search engine that’s going local. Yahoo, Bing, and Ask...

Add Your Agency to Google Local

Looking for a fast way to show up high in relevant Google searches? Want to bring some local traffic to your website? Make sure your agency is listed properly in Google Local. Google shows regional...