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The Blog Of AgentMethods, Covering Insurance Agent Websites, Web Design, And Insurance Marketing
You know your stuff. You can walk a client through plan options, explain the coverage gap, and navigate a formulary lookup in your sleep. But if a Medicare-eligible consumer can't find you when they're looking for help, then none of that expertise matters. Understanding how your prospects search... Read More

The Insurance Referral You're Not Asking For

September 30th, 2026 Posted by Brent Mandia, Customer Success Team Lead at AgentMethods in insurance-websitesagentmethodsinsurance-marketingleadscustomers

Ask most independent agents where their best clients come from, and the answer is almost always the same: referrals. Ask those same agents what their referral strategy is, and you'll usually get a pause. The best lead source in the business, and most agents are leaving it entirely to chance. Why... Read More

Google Is Your New Business Card. Is It Working For You?

September 17th, 2026 Posted by Alivia Bell, Marketing Manager at AgentMethods in insurance-agent-websitesagentmethodsinsurance-websitesseogoogle

When was the last time you handed someone a business card? Maybe they glanced at it, stuck it in their wallet, and eventually gave you a call. Now think about how people find you today. A prospect hears your name from a friend. A client mentions you to a family member. Someone searches “insurance... Read More
When someone hears your name — from a friend, a mailer, a Google search — the first thing most of them do is look you up. They'll check your website. And a... Read More

Your Best AEP Starts This Summer, Not in October

August 12th, 2026 Posted by Aaron Kassover, Founder & CEO at AgentMethods in insuranceinsurance-marketingemailmedicarewebsites

Most agents start thinking about AEP when the calendar hits September. The agents who have their best AEP start in summer. That gap — a few months of intentional preparation — is often the difference between a reactive, stressful enrollment season and one where your calendar fills itself. Here's... Read More
Building a successful insurance business isn't just about finding new clients. It's about nurturing the relationships you already have. The most successful independent insurance agents know that small, thoughtful touchpoints often have the biggest impact on client loyalty. That's why AgentMethods... Read More
Digital ads. Social posts. Mailers. Agents spend time and money on all of it, and many are overlooking the one marketing activity that consistently outperforms them all. In-person educational workshops. Not because they're flashy. Because they work. Why Workshops Convert and Why In-Person... Read More
If someone hears your name today, what’s the first thing they do? They Google you. And what they find—or don’t find—can determine whether they ever contact you. Your online presence isn’t just a “nice-to-have” anymore. It’s your digital first impression and your credibility as an insurance... Read More
The insurance industry is changing… and fast. With the rise of noncommissionable Medicare plans and increasing pressure on margins, relying on a single product line is becoming riskier by the day. Agents who thrive in this environment are those who diversify their approach. That’s where... Read More
In the insurance world, referrals are often talked about like they’re a happy accident… something that just “happens” when you do a good job. But top-performing agents know the truth: referrals aren’t random. They’re built, nurtured, and systematized. If referrals aren’t a consistent part of your... Read More
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