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How does Google treat Social Media content and how does this affect your ranking?
We know that Google uses Search Engine Optimization (SEO) to effectively rank pages. SEO is the process of getting traffic from the free or organic search results on search engines such as Google,...
Insurance Agents, Don’t Make These 7 Common SEO Mistakes
Search Engine Optimization, or “SEO”, methods are constantly changing. Not only is this because of new search engine developments but also changes in how users are interacting online. We know it’s...
How to Get Your New Insurance Website Indexed In Google FAST
You've got a great new insurance website! Congratulations - it looks fantastic. Now, you just need to get people to it. It's harder than it sounds. Fortunately, search engines are here to help....
Optimize your Social Media Profiles for SEO
Like it or not, your prospects are typing your name into search engines before and after you meet with them. They’re doing their due diligence – checking up on you, making sure you are legit and...
The Downward Spiral of Search Engines and Insurance Marketing
Have you done a search for the type of insurance you sell in your region lately? Something like “ washington state health insurance quotes“? If not, take a minute to go to Google or Bing and...
Semantic Content – Does “ins” substitute for “insurance” in SEO?
Search engines are smart. In organic search, Google, Bing, and others are able to identify semantic relationships between keywords. In other words, search engines know that “football” and “NFL” are...
The Myth of the Magical Meta Tag
I get asked several times a week by insurance agents how they get their website to show up better in search results. After talking through the elements of search engine optimization with them for a...
Insurance Search Optimization is a Losing Game
Many insurance agents have discovered the power of search optimization (“SEO”). Showing up on the first page of Google or Yahoo for the right search phrase can bring a tidal wave of prospects and...
Insurance Agent Directories and Resources
So inbound links are a critical part of marketing your insurance agent website. If you’ve launched your site recently, you’re probably wondering where to start. To give you a leg-up in generating...
Why are inbound links so important to my insurance agent website?
A site, especially a new insurance agent website, needs quality, relevant links for two simple reasons. They help customers find you on the web via other websites and/or blogs. The more links you...
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