We know that Google uses Search Engine Optimization (SEO) to effectively rank pages. SEO is the process of getting traffic from the free or organic search results on search engines such as Google, Yahoo, and Bing to your insurance website.
Posting links to your websites on popular social media websites can definitely boost your rankings and grow your business. The links that are posted on a social media account can be recognized as credible backlinks and thereby influencing page ranks.
How does all of this tie in to give you better rankings?
With almost 3 billion monthly active users on social media, it has become a very powerful tool to drive traffic to your insurance website which will help you improve your ranking. You can drive traffic to your website via social media platforms such as Facebook, Twitter, Pinterest, Instagram and others using a simple 4-step system.
By using your social media profile to post short sentences with a link to your blogs, you will start to generate traffic from your profile to your website (especially if your followers share content from your website).
The larger your following on social media is the more it helps Google to measure the authenticity of your users’ click through from social media to your website. After all, you wouldn’t have had a community of followers visiting your website if you were only posting a bunch of sham. Also, the more your posts are shared the more search engines assume that the content is of value. You just need to ensure that those posts contain keywords that your target audience may be searching for.
Remember that Google’s main objective is to always provide the most relevant results to its users. Therefore, once people search for those keywords they may come across your profile and the content that you post, some of which includes a link to your website. These readers who visit your insurance website and love the content will naturally share it on social media thus increasing the authenticity of click through which improves your website statistics that will rank you better on Google.
As your social media community and brand begins to grow, it will help to reinforce your relevance. This will lead to persons reaching out you and commenting on your posts on a daily basis and perhaps asking about your products or services.
That being said, social media can definitely help you to increase your rankings by making posts that engage your users enough that they want to naturally share your content as well. Quality is key.