How does Google treat Social Media content and how does this affect your ranking?

June 27, 2017 . 3 minute read | Posted by Dvora social-mediainsuranceseotwitterfacebook

We know that Google uses Search Engine Optimization (SEO) to effectively rank pages. SEO is the process of getting traffic from the free or organic search results on search engines such as Google, Yahoo, and Bing to your insurance website.

Google treats Facebook and Twitter pages like any other pages. So, if something happens on Twitter or Facebook and Google is able to crawl it, then it will return that in its search results.

Posting links to your websites on popular social media websites can definitely boost your rankings and grow your business. The links that are posted on a social media account can be recognized as credible backlinks and thereby influencing page ranks.

How does all of this tie in to give you better rankings?

With almost 3 billion monthly active users on social media, it has become a very powerful tool to drive traffic to your insurance website which will help you improve your ranking. You can drive traffic to your website via social media platforms such as Facebook, Twitter, Pinterest, Instagram and others using a simple 4-step system.

If you follow these steps then you will be able to use the traffic from social media to boost your website statistics, therefore, increasing your Google rank:

  1. If you haven’t done so already, create social media accounts that you will use to gain an audience/following
  2. Write articles (and social media posts) that offer great content, using keywords and phrases that your potential customers are searching for and post them to your social media accounts.
  3. Include social sharing buttons on your website and ask persons to share your content with their friends on social media.
  4. Repeat steps 2 & 3 (or sign up for the AgentMethods Ultimate Plan)

By using your social media profile to post short sentences with a link to your blogs, you will start to generate traffic from your profile to your website (especially if your followers share content from your website).

Simple Logic

The larger your following on social media is the more it helps Google to measure the authenticity of your users’ click through from social media to your website. After all, you wouldn’t have had a community of followers visiting your website if you were only posting a bunch of sham. Also, the more your posts are shared the more search engines assume that the content is of value. You just need to ensure that those posts contain keywords that your target audience may be searching for.

Remember that Google’s main objective is to always provide the most relevant results to its users. Therefore, once people search for those keywords they may come across your profile and the content that you post, some of which includes a link to your website. These readers who visit your insurance website and love the content will naturally share it on social media thus increasing the authenticity of click through which improves your website statistics that will rank you better on Google.

As your social media community and brand begins to grow, it will help to reinforce your relevance. This will lead to persons reaching out you and commenting on your posts on a daily basis and perhaps asking about your products or services.

That being said, social media can definitely help you to increase your rankings by making posts that engage your users enough that they want to naturally share your content as well. Quality is key.