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Using Humor & Individuality in Insurance Agency Commercials

National P&C carriers have multi-million dollar advertising budgets. The results are some very high quality commercials. So how does a local agent with a limited budget compete? Easy: turn the...

The Downward Spiral of Search Engines and Insurance Marketing

Have you done a search for the type of insurance you sell in your region lately? Something like “ washington state health insurance quotes“? If not, take a minute to go to Google or Bing and...

Bringing value to the table

A recent post on Copyblogger titled The Difference Between Salad and Garbage zeros in on the value an insurance agent can bring when helping people make wise buying decisions. By becoming a...

Rethinking Social Media for Insurance Agents – Put Down the Bullhorn and LISTEN!

It seems everywhere you turn, industry experts are telling insurance agents they should be using social media. “You should be blogging”. “ Are you tweeting?”. “Start a Facebook group for your...

8 Reasons Why You Shouldn’t Have a Blog on Your Agent Website

Blogs have become the rage among insurance agents with websites. With the rise of blog popularity among insurance agents, most likely you heard many reasons why you should start one. You may...

Refactoring – Making Your Agent Site Run Better

At AgentMethods, we’re constantly making small and incremental enhancements to our software. We test our designs against new browsers, optimize our code to run faster, and add small but important...

Insurance Agents: What’s Your Survival Plan?

Your customers are moving their insurance shopping online, and nationwide online brokers are ramping up to meet them. This happened in the travel industry between 1996 and 2006. Let’s look at what...

Health Insurance Related Searches on the Rise as Traffic to Insurance Provider Websites Plummets

Internet tracking firm Comscore released some very interesting numbers this week related to traffic to major insurance carrier websites, large online brokerages, and insurance related keyword...