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Are you dropping the ball in the middle of your insurance sales funnel? Let’s talk about nurturing.
Most agents I talk to are very focused on 1) getting leads, and 2) closing sales. Makes sense – that’s where the money comes from. In reality, though, most sales don’t go from lead directly to...
Without this one thing, your insurance sales will fail
You’ve got the right products. You’re talking to the right prospects. And, you’ve got your pitch down. Sounds like a recipe for success, doesn’t it? Probably. But there’s one thing that will...
The Rule of Seven - How this old advertising adage helps you sell more insurance
There’s an old adage in marketing that a prospect needs to hear your marketing message or get exposure to your brand seven times before they’re convinced to take action. In other words, repetition...
Using your website to close phone sales – A picture or chart is worth a 1000 words
We’ve all heard the expression that a picture is worth a 1000 words. That is especially true when explaining insurance, comparing different plans or updates to existing plans. Recently, one of our...
What Insurance Agents can Learn from Phishing Websites
“I’ve had a terrible day. I did something really stupid this morning…” That’s how the phone call from my dad began yesterday. It turns out during his morning...
Bringing value to the table
A recent post on Copyblogger titled The Difference Between Salad and Garbage zeros in on the value an insurance agent can bring when helping people make wise buying decisions. By becoming a...
It all comes down to trust.
Your customers buy insurance from you because they trust you. They know that you will meet their needs, act in a professional manner, and give them the attention and service they want. If a...
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