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Are you dropping the ball in the middle of your insurance sales funnel? Let’s talk about nurturing.

Most agents I talk to are very focused on 1) getting leads, and 2) closing sales. Makes sense – that’s where the money comes from. In reality, though, most sales don’t go from lead directly to...

Without this one thing, your insurance sales will fail

You’ve got the right products. You’re talking to the right prospects. And, you’ve got your pitch down. Sounds like a recipe for success, doesn’t it? Probably. But there’s one thing that will...

The Rule of Seven - How this old advertising adage helps you sell more insurance

There’s an old adage in marketing that a prospect needs to hear your marketing message or get exposure to your brand seven times before they’re convinced to take action. In other words, repetition...