March 27th, 2017Posted by Aaron in sales
Most agents I talk to are very focused on 1) getting leads, and 2) closing sales. Makes sense – that’s where the money comes from. In reality, though, most sales don’t go from lead directly to sale. There’s almost always something in the middle of the sales funnel.
In between new lead and sale is nurturing. Nurturing keeps you top of mind, builds trust, and positions you to be the first choi…
February 27th, 2017Posted by Aaron in sales
You’ve got the right products. You’re talking to the right prospects. And, you’ve got your pitch down. Sounds like a recipe for success, doesn’t it?
Probably. But there’s one thing that will absolutely derail you if you don’t address it.
The polling firm Gallup conducted a survey last December where they asked people this question:
February 28th, 2016Posted by Aaron in sales, social media, agentmethods
There’s an old adage in marketing that a prospect needs to hear your marketing message or get exposure to your brand seven times before they’re convinced to take action. In other words, repetition doesn’t just work, it’s a requirement.
This is why Geico spends more than $500 million annually, mostly to repeat their name and the phrase “15 minutes can save you 15%” (even if they often can’t save a dime). To get an idea of j…