Top 7 Ways To Improve Your Insurance Website

March 29, 2023 . 4 minute read | Posted by Joseph Kelsey

As a Medicare insurance agent, having a website is crucial for reaching potential clients and growing your business. However, many agents make mistakes when designing and maintaining their websites, which can hurt their online presence and turn away potential customers. In this article, we'll explore the top mistakes and usability issues that Medicare insurance agents make on their websites and provide tips on how to avoid them.

  1. User-Friendly Navigation

Your website's navigation should be intuitive and easy to understand. Visitors should be able to find what they're looking for quickly and easily. Many agents make the mistake of using complicated menus or not providing enough information about their services. Be sure to have a clear menu structure that provides access to all relevant pages of your website.

  1. Clear Call-to-Action

A call-to-action (CTA) is a crucial component of any website, and it's especially important for Medicare insurance agents. A CTA encourages visitors to take action, whether it's filling out a contact form, calling your office, or signing up for your newsletter. Many agents make the mistake of not including CTAs on their websites, which can result in missed opportunities. Be sure to have prominent CTAs throughout your website to encourage visitors to take action.

  1. Improve Mobile Optimization

More and more people are accessing websites on their mobile devices, so it's essential to have a mobile-friendly website. Many Medicare insurance agents overlook this crucial aspect of website design. A website that's not optimized for mobile can be challenging to navigate, frustrating to use, and turn off potential customers. Make sure that your website is mobile-responsive and loads quickly on all devices.

  1. Professional Content

Your website's content is essential for educating visitors about your services and building trust with potential clients. Avoid jargon or information that is difficult to understand by spending the time needed to have high-quality content. Be sure your content provides value to your visitors and leaves a lasting impression.


  1. Improve Load Times

Visitors expect websites to load quickly. If your website takes too long to load, visitors are likely to leave and never return. Many agents make the mistake of not optimizing their website's load times, which can result in a poor user experience. Be sure to optimize your website's images, reduce the number of plugins and scripts, and use a reliable hosting service to improve your website's load times.

  1. Include Social Proof

Social proof is a powerful tool for building trust and credibility with potential clients. Many agents make the mistake of not including social proof on their website, like testimonials from satisfied clients or certifications from industry organizations. This will help you build trust and strengthen client relationships.

  1. Website Design

A good website will create a positive user experience and make a good first impression. Many agents make the mistake of having poor website design, which can turn off potential clients. Be sure to use a clean, modern design that's easy to navigate and visually appealing.


As a Medicare insurance agent, having a website is essential for growing your business and reaching potential clients. By avoiding these top mistakes and usability issues, you can create a website that provides value to your visitors and helps you scale your insurance business.

If you need help with your website, feel free to reach out. We specialize in helping independent insurance agents improve their online presence.

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