Four Quick Ways to Improve Your Insurance Website

July 20, 2016 . 2 minute read | Posted by Dvora insurance-websites

Now that you have an insurance website, how often do you tweak or review it? How often do you look at it and think what can I do to make it better. I know you’re busy but think about carving out a half or so every few weeks to tweak your website.

To get you started here are four ideas for tweaking your insurance website.

  1. Review your home page copy to see what changes you should make to personalize and localize the content on your site. Remember, the more specific the copy, the easier it will be for people searching for help with their insurance needs to find you and your insurance website.

  2. Add a strong call to action on the page of your website that is getting the most visitors. For subscribers to AgentMethods you can find out page is getting the most traffic by reviewing your Analytics. Or, if you want more detailed information, you can set up Google Analytics.

  3. Review your title tags to determine if they need to be updated with keywords? First let’s review why title tags are important.

Title tags are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible.

Given the importance of title tags take the time to look at the title tags of your pages to update them with keywords focused on the insurance products in which you specialize. Keep in mind, title tags must be differently for every page of your site. Also, make sure they are relevant and accurately describe the content of each page.

  1. Log in to Google Webmaster to make sure your pages are getting indexed and there are no issues. This is a free service provided by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.