As an insurance agent, you should use social media to grow your business by increasing the awareness of who you are and services you offer.
From Facebook posts and videos, to LinkedIn posts and Twitter announcements, there is no reason why you can’t increase the visibility of your insurance agency and grow your client base. However, a strong social media presence takes effort and time. Here are 4 ways to use social media to increase your insurance and prospect client base
Consistency is key to a successful social media presence. We at AgentMethods recommend posting at least five times a week. We suggest using social media to post images, send messages or publish your posts?
Regularity is the key when it comes to how you use social media, especially for all your social media campaigns. It will make it easier to maintain a loyal audience which you can then leverage and convert to customers.
Keep in mind that some social media platforms will work better for you than others. For example, Pinterest is a growing platform, but it might not be the best play for an insurance agent to post content or announcements.
When you identify the platform that fits then you need to ensure you really utilize that platform. For example, many say that LinkedIn isn’t right for them, but it’s great for longer posts, whereas Twitter allows few characters. Instagram offers a good opportunity to post photos and Facebook allows for posting, articles, videos, events and announcements.
Make sure you use all of your social media platforms. So make sure you create accounts for all the major social media platforms such as Facebook, Twitter and LinkedIn that you will be using.
For social media to be a driving force, you must join the conversation. That means you should take this opportunity to interact with your customers in real-time. If a customer posts a concern or review on a social media platform, make sure to acknowledge and answer any questions this brings up. It’s important that you find out the platforms your customers prefer and interact with them on line. Sound like a lot of work? It is. That’s why we created The Online Concierge Service, our 100% we-do-it-for-you blogging, social media, and email newsletter service. If you want to grow your business but don’t have the time or skills required to manage your social media, we can help.