The easiest way to get noticed is by making a big visual impact. This works great for a tanglible products and services, but because insurance is intangible, you have to work a little harder. And to make matters even worse, insurance tends to be technically complicated and deal with a topic that people don’t want to talk about.
You need to find a way to add that missing visual impact to your insurance marketing. A great way to do this is by photography. But most of us don’t have access to a photo studio, and good stock photography is expensive. Fortunately, there’s a growing number of sites out there that are loaded with beautiful stock photography you can use on insurance websites, direct mail, brochures, and other campaigns that you want to give that extra edge.
A word of caution: Pay attention to the license
Don’t just grab that great photo you found on Google Images! Without a license to use it, you are breaking copyright law. Make sure you follow the terms specified in the license on the site. Most of the sites below license their photography via creative commons public domain, which waves the creator’s copyright.
Some photographers may let you use their work, but require attribution. That means you need to provide their name and potentially a link back to their site when using their work.
With that out of the way, let’s get to the sites…
Most photos are free to use (some require a small fee). The site tends toward younger people and active situations. Great for presenting moods evoked by nature or travel photography or showcasing a healthy lifestyle.
Beautiful photography that are high on concept. While these stunning images may not connect directly to the products you are selling, use them to think creatively about how to get your message across. Lots of options that get away from the standard boring stock photo.
A currated selection of photographs that create a very specific mood. Some of these could work well as backgrounds to your insurance marketing.
Another currated selection to create a mood. These photos are tagged so you can browse them by various insurance related terms.
These are broken down into ‘sets’. Lots of good shots of vintage cars for those of you that offer collecter’s car insurance. Pay attention to the licensing requirements - credit is generally required in use.
Great collection of attention-grabbing photos. Use them with a simple message to create insurance marketing that stands out from the crowd.
This is actually a search engine of other stock sites. Lots of great photos, but be careful to follow the links to free sites and not “sponsored” sites.
This site posts 20 new photographs a week, so you know you can find images that haven’t already been overused.
Dramatic lighting, great close ups, tons of impact. You will find photos here to use along side relevant insurance calls to action for all walks of life. No matter what insurance products you generate leads for - life, home, health, auto, senior, commercial - you will find the right image.
As they say, free “do whatever you want” phtos. They add 10 new images every 10 days.
This is a marketplace of free and paid photos. You can filter the photos to show only the free ones. Be sure to note the licensing of the photo you want to use.
Free photo site with easy navigation and a great collection of high resolution photos (so you can crop away and still have great quality).
If you are done with boring photography, come here. This is the work of one photographer, Ryan McQuire, and they are as fun as they are opinionated.
When you need something specific and you aren’t finding it elsewhere, come here.
Still haven’t found what you needed? Take a look at this collection put together by Canva with 72 additional sites. They do a good job of letting you know which sites require attribution, the size of the gallery, and more.