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The Blog Of AgentMethods, Covering Insurance Agent Websites, Web Design, And Insurance Marketing

Your Web Site Is Never Done

August 4th, 2010 Posted by akassover in Insurance Agent WebsitesPress

Consider this: Just five years ago, Facebook was a small start-up limited to college students and YouTube was still a year away from launching. The Web is constantly changing. And, with these changes, the way your clients and prospects use the Web continues to evolve. The Read More
A few weeks ago, Steve Anderson posted “A Balanced Approach to Agency Marketing” on his blog. If you haven’t read this already, you should.... Read More
Want to know more about who’s coming to your website and what they want to find there? Now’s the time to find out! We’ve recently written about this exact topic at Life Insurance Selling magazine. Let us introduce you to Read More
“I’ve had a terrible day. I did something really stupid this morning…” That’s how the phone call from my dad began yesterday. It turns out during his morning email review, he received what he thought was a message from his bank asking him to update his... Read More
Our own Aaron Kassover has been featured in the recent Life Insurance Selling magazine, where he gives three quick tips... Read More

Bringing value to the table

March 30th, 2010 Posted by akassover in Insurance Agent WebsitesSalesTrends

A recent post on Copyblogger titled  The Difference Between Salad and Garbage zeros in on the value an insurance agent can bring when... Read More
It seems everywhere you turn, industry experts are telling insurance agents they should be using social media. “You should be blogging”. “ Are you tweeting?”. “Start a Facebook group for your agency.” This focus on broadcasting your message completely misses the point of social media. Let’s face... Read More
We launched an update last weekend that adds Twitter integration to AgentMethods Leads Management. To help you keep up with your customers and prospects, you can now add their Twitter ID to their profile and see their recent tweets directly on their lead page. Want to know more? Take a look at... Read More

It all comes down to trust.

December 2nd, 2009 Posted by akassover in Insurance Agent WebsitesSales

Your customers buy insurance from you because they trust you. They know that you will meet their needs, act in a professional manner, and give them the attention and service they want. If a prospect doesn’t trust you, they aren’t going to buy from you. Sales, in a sense, is the... Read More
In case you think you’re spending a lot on leads, take a look at the daily search engine marketing budget for some of the biggest insurance advertisers (from SpyFu’s Top 100 SEM Spenders):
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